All-Time Favourite

In the mid-80s, I was fortunate to work at one of the great Canadian
ad shops in Toronto.
It was called Vickers & Benson and had some great accounts
like McDonald’s, Gulf and Ontario Tourism and great people like
Anderson, Arscott, Bremner and O’Malley.
During that time I had the opportunity to art direct an ad campaign
promoting the synergy of all the companies of V&B.
The copy was smart, direct and fresh and was just slightly ahead of its time.
The tagline: “We’re always thinking” expressed a promise to continually seek out a better solution, however I always felt the more popular “We really believe in what we do” had more passion associated with the art of advertising.
Overall, it’s still my favourite ad of all time.
No awards. No accolades. No matter.

CW: Terry O’Malley—one of the best copywriters in the business.
CD: Glenn Arscott—one of the best coaches in the industry.
Typesetting by TDF Artists.
Photography by Bill Drummond.

Comments are closed.