How do you turn a “Bad Hair Day” into a “Good Hair Day” at shapeshairstudio.com + esthetics?
Take one vacant billboard (20′ x 10′), affixed to a two-story building and is only visible to northbound traffic (effectively halving the number of impressions).
Add a benefit that engages the customer, mix in a dash of humour and let it set
in an easy to read font like Helvetica Neue.
Apply liberally the colour red—creating a strong, graphic impression.
Post for six months.